There was a brief moment when many miscalculated that Facebook would be wiped out by other social media vehicles. Those who made that prediction are possibly the same group of people who said rap music was just a passing fad in the 1980s. Boy were they wrong! Founder and creator of Facebook Mark Zuckerberg and his great Think Tank working behind the scenes are clearly staying ahead of the game, making sure the Facebook vehicle evolves and serves the needs of the masses using social media daily.
Millions around the world wake up every single morning to check for ‘Likes’ on a photo they love of themselves, their family, and/or their pets. They scroll to check for comments on a funny meme or video they posted the night before. Spouses, girlfriends, and boyfriends, like clockwork, check their significant other’s page for excessive “LOL’s” on jokes that were not that funny. Those in relationships check for recently added new friends of the opposite sex to their partner’s page and half-naked photos tagged or posted onto his or her page. Facebook is the vehicle that, without question, helps people to learn a lot about each other. It will put a relationship to the test, bring lovers closer, or absolutely destroy a union. But one thing Facebook never has to worry about is losing its followers. Facebook users keep returning, whether on their lunch break, dinner, and/or before bed, Zuckerberg knows you will be back.
Whether it is an addiction or a necessity in 2015, Facebook has evolved beyond personal use. The vehicle has shifted its gears during a sensitive economic climate where many are unable to rely on corporate America to supply them anymore and have turned to home-based businesses to supplement their income. According to Nasdaq, Facebook had an 11 percent increase in the third-quarter based on advertisers. In the past year Facebook shares went up 37 percent in the after-hours trading to $106.30. More entrepreneurs are flocking to the Facebook vehicle to boost their ads to 400 million users around the world on Facebook daily. Clients spending on Facebook has tripled in the past year.
Nasdaq went on to report Facebook net income increased to $896 million from $806 million at 32 cents per share from 30 cents per share. Emerging markets in India and Indonesia has contributed to Facebook’s increase in income, users, and shares on Wall Street. Facebook has made the vehicle user-friendly for entrepreneurs to market their services and products everyday. A small business owner who does not have the budget to purchase air time on the radio or television for a commercial, Facebook reaches just as many households as the television world. 400 million viewers on Facebook has the power to make a new product or service a household name overnight without paying millions of dollars for a commercial.
Facebook has grown from a tool college kids use to business owners having no choice but to utilize in order to compete in their markets. I sat here wondering what the next shift upwards for Facebook will be to serve the masses. The only thing I can imagine is a new button selection that reads ‘Hologram’. Instead of staring into a laptop screen, I predict Facebook users will be able to click on ‘Hologram’ and a transparent image of friends and family will appear life-size right before their eyes.
Or I predict a ‘Hug’ button…